Case Study

Automated outbound and lead tracking system

We built an automated outbound email system that took leads, generated templatized and personalized outreach, tracked engagement, and qualified responses before any human intervention.

Outbound Lead Touches

75% increase

Monitoring

Better visibility into lead conversion

Sales Focus

17% increase in freight under contract

What we built

The brokerage wanted more outbound activity without adding more manual list building, drafting, and follow-up work to the team. Outreach was inconsistent, visibility into performance was thin, and too much time went to low-fit replies.

We built an automated outbound email system that helped source leads, generate personalized outreach, track engagement, and qualify responses before a person stepped in. The workflow was not just about routing replies. It was designed to identify who was actually worth a conversation, so the team could focus on booked meetings and the prospects most likely to turn into freight under contract.